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Social Media Content Calendar

Help EveryOne Home get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
EveryOne Home
Oakland, CA, USA
EveryOne Home
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EveryOne Home
Oakland, CA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Social media

Posted June 11th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

EveryOne Home is seeking to expand our network of stakeholders through meaningful communication and outreach. We would like to strengthen our presence on Facebook, LinkedIn and Twitter.

What we have in place
  • We currently have media attention related to ongoing projects, which should make it easy for you to get started. We also have staff available, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use resources to make the biggest impact on our system

This will ensure that our community impact initiative is inclusive and informative to all who are interested in staying abreast of and contributing towards ending and preventing homelessness in our community.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

EveryOne Home
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Cause
Housing & homelessness
Posted by
Chelsea A
Chelsea A.

Executive Director

Our mission

EveryOne Home is leading the movement to end homelessness in Alameda County. We envision a county where all residents have a safe, supportive place to call home.