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This project was completed on Aug 12, 2021
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Matched with Doug Y.
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See the Impact story
Marketing Strategy Consultation
Performing Stars of Marin
Performing Stars of Marin
0
25
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We are a start up organization seeking to reach youth age 16-19. Our goal is to deliver financial literacy information to our target market and empower them with the tools to make sound financial decisions.
We currently have no marketing plan or strategy in place.
What we have in place
- We currently have a clear vision, a website, curriculum, logo, which should make it easy for you to get started. We also have a committed advisory team and ED's willing to work, and the ability to provide any other information you need.
How this will help
This project will save us $3,408 , allowing us to provide resources directly to our students in the form of stipends, books, certificates, transportation costs.
Without a clear marketing strategy we won't have the ability to reach our target market, have the visibility we need to attract funders or have sustainable program.
Project plan
Posted by
Curley M.
Co Founder
Our mission
Performing Stars transforms the lives of low income, primarily multi-cultural children throughout Marin County by using enrichment programs to build pride, character, discipline and self-esteem. Our programs help youth develop good work habits and positive social skills, enhance academic performance and professional readiness, improve critical thinking and communications skills, and gain the confidence they need to overcome the limitations imposed by poverty.
Testimonials
Doug's expertise and guidance on our strategic marketing plan was nothing short of amazing! He was able to provide us with a comprehensive road map to reach our marketing goal. Thank you Doug!
As a Bay Area native, it was especially gratifying to partner with the Dream Financial Academy. This inspiring organization seeks to improve financial literacy among Bay Area youth ages 16-21 - especially in low-income communities. With financial literacy comes knowledge, skills, freedom and the opportunity to make dreams come true. The organization has a solid business plan, dedicated leadership and a clever, comprehensive curriculum. They are well positioned to make a positive impact in so many communities. It was a pleasure working with Curley, Maria and Laura. They were professional, focused and open to insights and ideas. Their passion and determination were infectious, and I wish them lots of success in the future!